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Generational Gap in Investing

The Next Generation is looking for more

December 12, 20241 min read

The great wealth transfer is underway, with $84 trillion set to shift to Generation X and millennials in the coming decades—representing over half of all U.S. household wealth. For financial advisors, this is both an opportunity to grow and a challenge to adapt. As younger generations prioritize personalized experiences and enhanced services, traditional offerings like investment management and financial planning alone won’t be enough to retain clients.

Advisors must evolve, embracing the democratization of family office services and expanding their value proposition to meet shifting client demands. From behavioral coaching to customized solutions, the need for innovation has never been greater. The article (linked below), posted on
AdvisorHub and written by Adam Malamed, CEO, Sanctuary Wealth, draws statistics directly from a recent CFP Board survey, stating "72% of millennials are willing to pay more for financial advice as long as it is accompanied by enhanced services and superior experiences."

Are you ready to meet the future of wealth management head-on? Start adapting your practice today to stay ahead in this changing landscape by scheduling an appointment with Makari to see how we can help!

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