Building a brand can be incredibly advantageous if done correctly. In this post we cover what a Lighthouse Brand is, the benefits it brings, and how companies build their brands into giants by analyzing Joe Duran's original article on Citywire RIA (linked below).

Check out Duran's original article:

https://citywire.com/ria/news/opinion-how-rias-can-become-lighthouse-brands/a2455304?re=126288&ea=2156969&utm_source=BulkEmail_USA%20RIA%20Throughout%20The%20Day&utm_medium=BulkEmail_USA%20RIA%20Throughout%20The%20Day&utm_campaign=BulkEmail_USA%20RIA%20Throughout%20The%20Day&link_id=1771245